Moving from Victoria to Tasmania when I was 18 gave me a unique outsider’s perspective and special appreciation for everything our wonderful island has to offer. Community, integrity and the importance of personal relationships is something we all value in our day-to-day lives. I have always found these qualities to be just as valuable in business, and I like to think I bring them to every meeting I attend.
In an industry that changes as rapidly as advertising and media, I’ve learned three things are vital in achieving the best results — reliable data, experience and a keen insight and understanding of the local media landscape. With today’s rapid advances in online media everybody now has access to media data including you, the client. (If you don’t, then please call us immediately.) But to successfully interpret all that data and turn it into results requires experience and sound media landscape knowledge.
With over 40 years of experience and insight into the media planning and buying requirements of major companies, I am uniquely placed to help you navigate the pitfalls of today’s vast, varied and ever changing media landscape. Having worked with multinational media power-house Ogilvy, and international businesses such as Nyrstar and Woolworths along with local organisations such as Aurora Energy, Road Safety Taskforce and Worksafe Tasmania — I know what it takes to help you stand out and raise your profile.
This lifelong experience in managing successful outcomes for clients through strategic targeting and first class service has given me a keen nose for sniffing out potential. In Inclusive Creatives, I see an exciting future ahead full of such potential. With sincerity and integrity as their unique point of difference, it’s refreshing to team up with a wonderful group of people not only focussed on achieving results for their clients, but focussed on achieving the right results for their clients.