“The best ideas are born between what you want to communicate to your audience and the crafting of a unique creative solution.”
At IC we take your deep knowledge of your brand, service and products and elegantly weave it with our team's creative ideas and production expertise. We avoid the sterile conveyor-belt style production line of client brief in and work pumped out. Instead, we include you in what we do, and we balance the need to be cutting-edge, with the need to reach your audience with impact. We can help grow your business, reach new customers, and make sure you not only come along for the ride but enjoy the journey and get a better understanding of the creative process.
THINGS THAT ARE IMPORTANT TO US
Gutsy thinking
We want to be brave. Our goal is to create bold and elegant design solutions, as well as memorable and effective advertising. From creative consulting and marketing strategies to integrated digital and traditional advertising campaigns above and below the line, as well as accessibility and communication auditing, we play in the margins fearlessly and we all do it for you. Think of us as your one-stop shop.
Always testing
Your brand should be clearly understood, easily accessible and always relatable. Our thinking is rooted in best practice, extensive market experience and guided by those with lived experiences. This makes for efficient and robust processes across the board.
Less smoke, more mirrors
We deliver a final creative product that shines on its own, without the needless extras that often end up just being a distraction and at worst expensive and unnecessary. Our lean, agile and scalable systems are transparent and designed to always give you value.
Living, breathing values
Our team’s experience spans from South Hobart to South America. We work with pencils just as comfortably as we do with digital systems. We thrive on technology and innovation, but respect craft and appreciate the handmade. You won’t find a values poster on our walls – we’re too busy living them every damn day.
WHAT WE CAN DO FOR YOU
Consulting, Strategy and Research
A creative consultant provides expert guidance on creative projects, blending innovation with practicality to ensure effectiveness. Creative strategy involves crafting meticulous plans to align creativity concepts with business objectives and audience preferences. Market research delves into consumer behaviour and market trends, offering insights crucial for tailored and successful product development and marketing strategies.
Accessible Auditing
By evaluating digital content, physical spaces, and products to assess their compliance with accessibility standards and guidelines, we can identify barriers that may prevent people with disabilities from accessing or using these things effectively. Accessibility audits typically involve reviewing design elements, navigation features, usability, and functionality to ensure they are inclusive, and the findings from the audit are used to recommend improvements to ensure equal access for all individuals.
Creative Services; Design, Advertising and Digital
Creative services cover a variety of offerings that help individuals and businesses spread their messages and achieve their goals. Design involves crafting visual elements like logos and branding materials, while advertising focuses on developing strategic campaigns to promote products or services across different media channels. Digital services revolve around online content creation and management, including website design and social media marketing.
Social Media Strategy and Content Development
Your social media strategy is your roadmap for online success, outlining how you'll use platforms like Facebook and Instagram to achieve your goals. It involves understanding your audience and crafting content that resonates. Of course, not all content is created equal. Good content captures attention and build connections with your followers, bringing your strategy to life.
Production
Production in a creative agency refers to the process of bringing creative concepts to life through various mediums such as print, digital, or video. It involves managing the technical aspects of creating content, including coordinating resources, scheduling, budgeting, and ensuring quality control. Our production teams oversee every step of the production process, from pre-production planning to post-production editing, ensuring a seamless experience and outcome.
Media Planning and Buying
Media planning and buying involves crafting the perfect strategy to get your message out there using the most effective channels and platforms to reach a target audience, and purchasing ad space or time on those channels. Media planners analyse audience demographics, behaviours, and preferences to develop a plan that maximises reach and engagement within budget constraints. It is essentially about reaching the right people at the right time and helping you get the best value for money.