During my time in the creative industries I’ve worn many a hat. Having joined Ogilvy & Mather as an excited, but decidedly green, junior designer 30 years ago, I went on to become a Director of the agency at the tender age of 25. Having climbed that mountain, I sought out other challenges as a Creative Director at both Mazengarb and Leo Burnett, Director of Tasmanian Media Management and finally a Design Director and part-owner of Clemenger Tasmania (now rebirthed as The20).
I loved every minute, but always felt something was missing. Something essential within me. I had honed my creative and strategic business skills to a fine edge, blending commercial, creative, marketing, management and community intent into a powerful recipe for success for countless clients and myself. I had gone as far as I could go within Tasmania’s creative industries, and with no desire to leave this fantastic state I undertook a soul search to understand how I could both challenge myself and give back to a community that had given me so much.
Then it struck me like a veritable bolt from the blue – make inclusion mainstream.
I have always been passionate about helping the disadvantaged through organisations such as Taverners Australia and New Town CC, so why not combine this passion with the creative work I love? I gave up a stable job with a company I’d loved working at for 20 years and set about building Inclusive Creatives from the ground up.
Becoming an inclusive entrepreneur has been a huge leap of faith, but also one of the most rewarding things I’ve ever done. I now know I want to dedicate my energy to help amplify understanding, ideas and integration of inclusive methods in Tasmania and beyond. To help others on the margins to not just feel included, but essential. To recognise that their differences give them a unique perspective and creative strengths that can’t be found in traditional agencies and studios.
I want to harness this incredible creative potential so that I may effectively and passionately drive Inclusive Creatives’ vision to help you, and your business, succeed and thrive. In a world where we can make things better, I feel my team and I are obliged to build the inclusive future we, Tasmania and the world deserve.