A social media strategy is a comprehensive plan outlining how a business can utilise different social media platforms to achieve their marketing and business objectives. It involves setting goals, identifying target audiences, selecting appropriate channels, creating engaging content, and measuring the effectiveness of that content.

A good social media strategy will increase brand awareness, enhance customer engagement, and provide cost-effective and targeted advertising. You’ll also be able to gain incredibly specific insights and analytics, allowing you to understand your audience preferences, behaviours and demographics, which in turn gives you the ability to refine and optimise your marketing. 

Of course, a strategy is only half the puzzle, and it relies on good content creation and execution to deliver it to the right audiences. Our creative team brings experience and understanding of the different channels to help best deliver your strategy. 

Depending on your objectives across organic and paid social media, a good strategy and memorable on-brand content will build brand loyalty and advocacy. It is a powerful tool to drive traffic to websites and online shopfronts, and along with continued engagement with your audience, you create a community that feels valued and connected to your business or cause. 

From building, writing, designing and managing paid campaigns, to weekly organic posts, story and reel implementation and community management, the IC team can be as hands-on as you need us to be, or we can provide the training and templates for your team to be able to take the reigns with confidence and competence.