Inclusive Creatives

The North West First 1000 Days project is a community-led initiative by Burnie Works, supporting parents and caregivers from pregnancy through to a child’s second birthday – a critical developmental period that can shape lifelong health, wellbeing and social outcomes.

Inclusive Creatives was engaged to bring families and professionals together through a co-design process, translating their lived experience into practical, accessible resources that reflect the unique communities of Burnie, Smithton and Devonport.

The Challenge

Traditional approaches to communicating early childhood information had delivered limited value, with resources not always reflecting the realities, experiences or needs of local families.

The challenge was to create something genuinely useful and trusted, not simply another awareness campaign, while recognising the different geographic, cultural and lived experiences of communities across North West Tasmania.

Our Approach

We facilitated co-design workshops with parents, caregivers and professionals in a safe and supported environment, placing lived experience at the centre of the process.

And rather than imposing language or assumptions, we listened to families and used their experiences to guide the strategy, storytelling and creative development.

Those insights were then translated into cohesive branding and communications, including an ‘umbrella’ master brand and three customised, regionally aligned sub-brands as part of a flexible identity toolkit.

All items used clear, non-judgemental language, and a consistent visual identity to deliver adaptable resources for use across Child and Family Centres, libraries, community events and workshops.

Importantly, the process positioned parents as co-creators rather than passive recipients, creating resources that were made by parents, for parents.

The Outcome

The project has helped empower parents and caregivers with accessible, trusted information while strengthening connections between families, services and local support networks.

Families reported strong alignment and trust in the materials, while service providers gained resources better informed by real community needs rather than assumptions.

The result is a practical and scalable approach that supports early-life wellbeing, builds community capability and provides a model that can be adapted by other regional communities.

It demonstrates what can happen when co-design, collective storytelling and creativity for good come together to create meaningful and lasting social impact.

Project Scope

• Community Co-design Facilitation
• Multi-level Brand & Visual Identity System
• Educator & Participant Workbooks 
• Accessible Content Methods
• Branded Promotional Materials
• Communications Toolkit
• Resources Design & Templates
• Stakeholder Collaboration
• Adaptable Digital Assets
• Website Graphics