Kinetic Hobart

The Challenge
Inclusive Creatives worked in partnership with the City of Hobart and key support sector entities to realise ‘Kinetic Hobart’ – a unique inclusion-focused performance-based festival platform that was launched to coincide with the International Day of People with Disability (IDPwD).

Kinetic Hobart communicates the energy of people performing, but also the dual message of joining the inclusion cause, in inviting people to engage by watching and/or participating on both a physical and emotional level.

Our Approach
The interactive initiative called for people of all abilities to ‘Join the Movement’, by getting involved in virtual performances. Performers and audiences were encouraged to interact with dance, singing, reading a poem, juggling, or just sharing thoughts about IDPwD and Kinetic Hobart – while taking photos or videos to capture their experiences.

Individuals, support sector entities, businesses and community groups alike, uploaded performances to their preferred social media platforms using the hashtag #KineticHobart to aggregate the content for all to access and enjoy.

A roving large screen was also used at key busking sites within the CBD to bring a live street element to the event. The approach was designed to achieve Covid-safe outcomes, by connecting via digital and online means, to watch bands, dance troupes and groups as well as an Auslan comedian!

Kinetic Hobart allows everyone to express their individualism and passion for an inclusive, diverse and connected community. The event offers all ability artists the opportunity to perform in the mainstream and provides a platform for new and emerging artists to develop skills and increase their confidence to play to a public audience.

The Result

IC delivered the branding, identity, positioning and communication platform for the event, along with consulting on its innovative connective approach. Kinetic Hobart delivered broad community visibility and inclusion across the real and virtual worlds enabling and celebrating the importance of self-expression, accessibility and inclusiveness.

Finalist Creativity for Inclusion – Diemen Awards

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